ATHENS — Classic City Collectives CEO Matt Hibbs doesn’t like the notion of his NIL-related industry being the latest “arms race” in collegiate athletics, but the reality of it is inescapable.
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And, while Hibbs is not sold on the notion that a majority of student-athletes will choose a school based on NIL money, he’s convinced that a school not having a mechanism in place could lead a student-athlete to drop a school from contention.
Indeed, while NIL deals can’t be used as a direct inducement to recruiting or luring transfers, it’s clear players do take financial gain into account when choosing their school.
Schools are not allowed to be directly involved in the NIL process, and that’s where HIbbs and Classic City Collectives come into play.
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