A new public safety campaign launched by a Metro national park aims to stem the growing tide of drownings among a particular demographic.

Over the past ten years, 28 people have drowned on the Chattahoochee River within the Chattahoochee National Recreation Area, and 16 of those have occurred at one site known as “diving rock.” All but one of those drowning victims was a Black male between the ages of 17 to 24.

“Even if you’re an expert swimmer, tragedies do happen,” said Park Superintendent Ann Honious. “We’ve had many near misses where people have been saved by other people at the site.”

Because of its location, the “diving rock” entrance is popular with those tubing down the river, and when the water level permits, there is a natural beach area.

“With all that comes very cold water and a high water flow as people are recreating in the river,” Honious told WSB’s Jonathan O’Brien.

In their new safety campaign, which includes social media outreach and signage within the park, officials hope to drive home key safety tips, most importantly, wearing a life jacket.

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