For the radio industry, the 1950s were horrifying. Television quickly established itself as the audience favorite, seriously eroding the mass popularity of both movies and radio. Sponsors who had footed the bills for expensive network entertainers like Bob Hope and “Fibber McGee” fled in droves, and most of the stars soon moved over to TV. Even as WSB moved into fancy new digs known at “White Columns” on Peachtree Street in 1955-56, General Manager Elmo Ellis was shifting much of the station’s airtime to innovative (and more profitable) local programs; Jerry Vandeventer and Bob Van Camp were well-known station personalities of the period.
WSB History - the 1950s