College

Kirby Smart makes it clear how he wants the state of Georgia to help Bulldogs navigate NIL front

Kirby Smart (UGA Sports Comm) Georgia head coach Kirby Smart during the 2026 Allstate Sugar Bowl media day at the Sheraton New Orleans Hotel in New Orleans, La., on Tuesday, Dec. 30, 2025. (Tony Walsh/UGAAA) (Tony Walsh/Tony Walsh/UGAAA)

ATHENS — Even as the number of in-state signees have ebbed and flowed over the years, Kirby Smart has always harped on the importance of recruiting the state of Georgia.

In the current name, image and likeness era, it seems to be more important than ever.

Especially when it comes to building and retaining a consistent winner at a place like Georgia.

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