WSB’s first traffic helicopter took to the skies in mid-1960. Longtime News Director Aubrey Morris traveled to France in 1962, after the shocking crash of Air France Flight 007: it was the worst single-plane air disaster in history, and 106 of the 122 victims were Atlantans.
In October, 1962 the station turned its facilities over to Voice of America for propaganda broadcasts, beamed at night in Spanish during the Cuban Missile Crisis. Station executives later received a telegram of thanks from President Kennedy. When Kennedy was assassinated the following year, WSB carried NBC’s marathon four-day continuous coverage of the aftermath; until September 11, this was the longest single news broadcast in history.
WSB listeners heard the voice of sportscaster Larry Munson upon the arrival of the Braves in 1966. Munson later became the much-loved "Voice of the Bulldogs", as well.
WSB had its part in the turbulent civil rights struggle, as well: reporter Andy Still was assaulted by protesters demanding police “Stop Brutality Against The Black Man”. The news department broadcast extended coverage of the Summerhill riot in 1966, after a police shooting in the neighborhood, and also extensive network and local coverage of the Martin Luther King, Jr. assassination in April, 1968.