ATLANTA — The NCAA and FBI are teaming up to help student-athletes protect themselves from online exploitation.

The groups announced a new partnership Monday focused on educating athletes about protecting private images and recognizing potential scams.

Federal investigators say student-athletes can be attractive targets because of their strong social media followings and the money they can earn through name, image and likeness deals.

“We hope to break down barrier so law enforcement can help prevent further abuse and connect college athletes who may be targeted with the right support,” said NCAA Vice President for Enforcement, Jon Duncan. “If we play even a small role in preventing these crimes or getting justice or appropriate support for the people impacted by them, we will do everything we can to help.”

According to the FBI, bad actors may steal private or personal images and then demand money while threatening to release them publicly.

The partnership will provide student-athletes with information designed to help them recognize warning signs and protect their online accounts and personal information.

“This initiative is about making sure student-athletes, and anyone who may become a target, know they are not alone and that help is available,” said FBI Operation Director, Jose Perez. “Working with the NCAA allows us to reach these students directly with the resources and reporting tools they need, before an incident occurs and after.”

The NCAA and FBI say the effort is aimed at preventing athletes from becoming victims of sextortion and other forms of exploitation.

Anyone who believes they may be a victim of this type of crime should visit ncii.ic3.gov to report non-consensual intimate images. Victims can also report incidents to the FBI at tips.fbi.gov or call 1-800-CALL-FBI.