Sam's Club has just released its Black Friday ad with member-only deals.

Consumer experts however do not expect much of an in-store frenzy this year on the unofficial shopper’s holiday – many people will be shopping on line.

Amazon’s Black Friday deals start on November 17th.

WSB Consumer expert Clark Howard has sneak peek at some of the big bargains this year.

“A hot area this year, like I've never seen, is security cameras, security doorbells with cameras built in and even self-install home security systems,” says Howard.

Black Friday is not just on the Friday after Thanksgiving anymore. It is now more of a state of mind than a specific day, Howard says.

He adds, “The prices this year, like in prior years, are the kinds that take your breath away.

“Best Buy is selling a 50-inch HD TV for $179; Target is selling a 55-inch for $249.”

Laptops are a big deal. Some retailers are selling those for $99.