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Target to open mini Apple shops in select locations

MINNEAPOLIS — Seventeen Target locations across the nation are about to get an upgrade.

The Minneapolis-based retail giant has partnered with Apple to introduce specialized “shopping destinations” in select markets this month, with additional stores expected to open by the end of fall, CNBC reported.

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In a news release issued Thursday, Target confirmed that the new concept will double Apple’s footprint in select Target locations, adding displays for iPhone, iPad, Apple Watch, AirPods and other accessories in a dedicated space “designed for guests to experience new products through demonstrations.”

Apple will also provide specialized training to Target tech employees, USA Today reported.

Target Chief Growth Officer Christina Hennington said the experiential mini-stores are intended to boost customer engagement.

“When we have something that is uniquely compelling and different, whether it’s in the assortment, how the experience is brought together or service – which is a big component of what we are talking about with the Apple experience – it draws our guests in, which then drives traffic and, of course, sales over time,” Hennington told CNBC.

Although the shopping destinations will not initially feature Apple’s trademark “Genius Bar,” where customers receive concierge-like tech support, Hennington told the network that Target has not ruled out adding the amenity in the future. The redesigned spaces will, however, feature Apple’s signature lighting and lowered tables, conducive to product demonstrations, she said.

According to USA Today, the following 17 Target locations have been tapped for the first phase of the new partnership:

CALIFORNIA

San Jose: 1811 Hillsdale Ave.

DELAWARE

Newark: 800 Christiana Mall

FLORIDA

Clearwater: 2747 Gulf To Bay Blvd.

Gainesville: 3970 SW Archer Road

Miami:10101 W. Flagler St.

Orlando: Hunters Creek, 2155 Town Center Blvd.

MASSACHUSETTS

Woburn: 101 Commerce Way

MINNESOTA

Monticello: 1447 E. 7th St.

NEW HAMPSHIRE

Nashua: 600 Amherst St.

NEW YORK

Latham: 675 Troy Schenectady Road

OKLAHOMA

Oklahoma City/Quail Springs: 13924 N. Pennsylvania Ave.

PENNSYLVANIA

North Wales/Montgomeryville: 125 Witchwood Drive

TEXAS

Hurst: 1400 Precinct Line Road

Irving: 7845 N Macarthur Blvd.

San Antonio: 18255 Blanco Road

Allen: 150 E Stacy Road

Austin: 10900 Lakeline Mall Drive

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