What an eventful week. I mysteriously threw my back out on Sunday afternoon and among my colleagues I’m officially an old man. I missed the whole week, but luckily I’ve been so distracted by our incredible Atlanta Hawks that our news cycle has managed to avert my view for most of the week.

In case you missed it, our Atlanta Hawks are up 3-2 over the Washington Wizards in a magical series. I promise I won’t write about basketball, but if they win tonight they’ll clinch a spot in the NBA’s Eastern conference Finals! This doesn’t happen often and fellow Atlanta sports fans can relate, now on to business. Earlier this week, the former Governor of Florida, Jeb Bush unofficially announced that he’s running for President of the United States. We all knew that he was eventually going to announce his candidacy. The problem with Jeb’s secret campaign slip is that fundraising restrictions are going to kick in and he’ll lack the opportunity to present himself with a grand southern house with a white column backdrop and voters holding Bush signs with cameras glimmering all around. It’s so cheesy and generic that he’ll probably still do it. Regardless, if the campaign rumors are true, Jeb’s been fundraising at a record pace.

Personally, I’m not a fan of Jeb Bush and the U.S. electorate has typically shown a tendency to vote in the moderate Republican of the group. At this point in a very early 2016 GOP presidential field, Bush appears to be one of the moderates.

Again, the American public tends to favor the moderates of the group, but Jeb will have to deal with his family’s conflicted past. His father and brother, Presidents George H.W. Bush and George W. Bush are not remembered fondly by the American public. I’m being realistic, the Bush dynasty is not popular among Americans, especially younger Americans. He’ll need to differentiate himself from the Republican pack and his family’s past. The Republican bench is deep and we should look carefully at all the candidates before settling on a household name.

I’ll give Jeb a little credit. He was popular as Governor of Florida. He created jobs and had a fairly successful run. You can’t take that away from him so listen up and give him a shot. Former governors typically make good presidents. He even attempted to differentiate himself from the Republican field on Thursday afternoon, saying that he would not have initiated a war with Iraq after knowing what we know now. At least he appeared honest in his press conference and it’s a small step forward in an uphill battle for another Bush presidency.