Jay-Z's entertainment and sports company Roc Nation is partnering with the NFL.
The New York Times reported that the deal means Jay-Z will work with the NFL to coordinate entertainment. He will also work with the league's Inspire Change campaign, in which the league works with teams and players for causes and donates to social justice causes.
"The NFL has a great big platform, and it has to be all-inclusive," Jay-Z said in an interview this week, according to The Times. "They were willing to do some things, to make some changes, that we can do some good."
The deal also means the rapper and mogul will be the league's "live music entertainment strategist," which would involve consulting on the Super Bowl halftime show. The deal does not require Jay-Z to perform, but he has the option to do so if he chooses.
"He was very quick to say that he does not want this to be about him performing, that it was broader than that," Goodell said in an interview, according to The Washington Post. "It quickly went beyond that. Do I hope he’ll perform in the Super Bowl sometime in the next several years? Yes. But I think we’ll all know if that time comes. He’ll know in particular."
In the official announcement of the partnership Wednesday, it was said that Roc Nation will advise and lead the selection of artists for NFL performances, which include events like a Pro Bowl Community Concert, and could include a live visual album.