With the Super Bowl less than one year away, Fulton County looks to crack down on the nasty everyday business of human trafficking.

In an area dotted with adult shops and strip clubs, on a busy thoroughfare with frequent tractor-trailer traffic, lawmakers and youth advocates met in front of a restaurant on Fulton Industrial Boulevard to boost an effort to alert victims where they can turn for help.

There is already a 2013 law on the books requiring businesses to post in plain view signs so that trafficking victims have a number they can call for help. Fulton County Commission Chairman Robb Pitts says he was angry to know that it had fallen by the wayside--with members of his Task Force on Sex Trafficking alerting him that it wasn't being enforced.

"We cannot tolerate our young boys and girls being trafficked as they are," says Pitts, "and for our area being known nationally and even internationally as a haven for this type of activity."

Pitts says 99 percent of businesses didn't even know there was a law about posting the notices. Now, he says, they are being alerted to put the signs up in plain view--or face stiff fines.

"First fine, $500. Second fine is $5,000," says Pitts. "We're serious about this."

Pitts says the Super Bowl provided an immediate focus to try to cripple trafficking, but that this is something the county takes seriously year 'round.

"The fact that we're recognized as a haven for sex trafficking is a black eye on everything that we do and all the good things that we've done," says Pitts.

Jennifer Swain, with the anti-exploitation group youthSpark, says several factors combine to make Atlanta a hotspot of human trafficking.

"We do have things such as our growing convention industry. We do have an international airport where thousands of flights go in and out every day. We do have a thriving sex industry here as well," says Swain. "You have a corridor and really the interstates run right through the middle of Atlanta. We're just really connected, and we make the perfect storm."

Dorsey Jones survived seven years of sex trafficking, starting at age 11. She tells WSB signs like the ones the County is putting up, offering assistance, might be lifesavers, and believes it would have made a huge difference to the girl she was, being passed around among strange men.

"If I would've known that I had access to that piece of paper, yes, I would've called. Without a shadow of a doubt," says Jones. "[It would've made] all the difference in the world."

Jones says youth who are being victimized often feel stuck because they believe no one cares for them. Having a government agency and youth advocates letting people know they can find acceptance outside the industry is crucial, she says.

"I just want the children out there who're using their bodies to know that we care," says Jones.

Pitts says an outdoor advertising campaign is also launching. Billboard company Lamar is donating the ad space. The billboards aim to show customers the consequences of buying sex in Fulton County.

"Paying for sex in Fulton County?" reads one. "We'll make sure you're dressed appropriately," it says, with a close-up photo showing a pair of handcuff-shackled wrists whose owner is wearing an orange jail jumpsuit.

Statistics indicate that traffickers mostly prey on runaways. Thirty-three percent of those runaways are victimized by the traffickers within 48 hours, according to the police chief.

"The average age is 12 to 14 years old, and we're looking at approximately 100,000 children per year," says Fulton County Police Chief Darryl Halbert.

Halbert says permit officers will make spot checks to make sure businesses are in compliance.