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Scott Slade's Footnotes

Posted: 4:03 p.m. Friday, March 4, 2011

Ever Used a "Groupon?" 

By Scott Slade

Social network couponing is raging. WSJ.COM has a feature story you should see.

Groupon and its competitors build buzz by sending out a daily email alerting subscribers in a city to a local bargain.

Practically unknown a year ago, social coupons have boomed by offering consumers another route to discounts while providing small-business owners guaranteed revenue and a flood of new customers. The coupon sites typically keep between a third and half of the coupon value as their fee.

Dozens of social coupon websites have sprung up in recent years offering deals on everything from pedicures to hot-air balloon rides. Even dentists have offered discounts via Groupon.

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