BREAKING

I-85 NB overpass collapses as crews battle massive fire

ON AIR NOW

LISTEN NOW

Weather

cloudy-day Created with Sketch.
77°
Overcast
H 81° L 60°
  • cloudy-day Created with Sketch.
    77°
    Current Conditions
    Chance of T-storms. H NaN° L 60°
  • partly-cloudy-tstorms-day Created with Sketch.
    NaN°
    Today
    Chance of T-storms. H NaN° L 60°
  • partly-cloudy-tstorms-day Created with Sketch.
    74°
    Tomorrow
    Partly Cloudy T-storms. H 74° L 49°
LISTEN
PAUSE
ERROR

Wsb news on-demand

00:00 | 00:00

LISTEN
PAUSE
ERROR

Wsb traffic on-demand

00:00 | 00:00

LISTEN
PAUSE
ERROR

Wsb weather on-demand

00:00 | 00:00

Instagram will have ads within a year

If you’re one of Instagram’s now 150 million users, enjoy your ad-free photo sharing while you can. The advertisements are coming.

In an interview with The Wall Street Journal, Instagram’s director of business operations Emily White revealed that the company had begun laying groundwork to begin selling ads — telling the outlet, “We want to make money in the long term, but we don't have any short-term pressure.”

There’s no set date for the ad rollout, and it’s unclear how the photo- and video-sharing service plans on making the ads appear in a user’s feed. White says the challenge is figuring out “how to integrate marketing without without jeopardizing Instagram’s cool factor.” (Via Gizmodo)

According to The Next Web, that could be easier said than done:

“This is different from Facebook where you can post media, status updates, play games, and have a slew of other meta data available to help the social network better target you. Perhaps Instagram would solicit to you based on your location, the types of photos you’ve posted or liked, or friends you’ve interacted with?”

Hypothetically, brands would be able to promote their own content or advertise using keywords in search. According to reports, Instagram is hesitant to give brands the opportunity to link to their own websites from within the app. (Via The Verge)

Brands are already quite active on Instagram, without the help of ads. Thirteen of the top brand accounts on Instagram have more than 1 million users each.

Without promoted ads, companies have been pressured to creatively engage with Instagram’s now-150 million monthly active users — asking for user submissions under certain hashtags to use in advertisements, sending users products as prizes in photo contests and giving behind the scenes looks at company operations.  (Via It’s Pixel Perfect)

But as TechCrunch points out, the most pivotal of Instagram’s obstacle will be the users who have enjoyed a free, ad-free environment since the app launched in 2010.

“Instagram users have already shown an aversion to certain forms of advertising, as proven by the revolution that followed Instagram’s changed terms of service, allowing users’ photos to be used in advertisements.”

Over the past six months, Instagram has gained 50 million new active monthly users and 60 percent of users are now from outside the United States. In a statement the company says it is more committed than ever to bringing users the best Instagram experience possible.

- See more at Newsy.com.  

Read More
VIEW COMMENTS

There are no comments yet. Be the first to post your thoughts. or Register.

News

  • For the fourth time in the past six days, President Donald Trump has used his platform on Twitter to take a swing at a group of more conservative Republicans in the House, this time raising the specter of using the bully pulpit against them in the 2018 elections, if they don’t get on board with his legislative agenda. “The Freedom Caucus will hurt the entire Republican agenda if they don’t get on the team, & fast,” Trump said on Twitter. “We must fight them, & Dems, in 2018!” he added. The Twitter jabs against the Freedom Caucus are becoming somewhat routine for Mr. Trump, who was frustrated that he was unable to convince those lawmakers to back a GOP health care bill last week. Even before today, those type of tweets by the President have drawn frowns from some members of the Freedom Caucus, who say they’re not budging on their conservative principles, just to give Mr. Trump a legislative victory. “I disagree with him,” Rep. Ted Yoho (R-FL) said earlier this week, after Mr. Trump signaled his displeasure with the Freedom Caucus opposition to the GOP health bill. “My conscience was to get rid of Obamacare; this doesn’t do it,” Yoho said of the GOP plan that had the blessing of the White House. “Some of the constant tweeting is at minimum distracting, and at maximum, counterproductive to a legislative agenda,” said Rep. Mark Sanford (R-SC), who also knocked the President for using Twitter to keep grousing as well about Hillary Clinton. “You’re fighting yesterday’s story if you are fighting against a candidate you were once running against that is no longer the candidate you might be running against,” Sanford said.
  • A person was in critical condition Thursday after being shot in a car on U.S. 78 in DeKalb County, officials said. The incident was confirmed by police to be related to road rage, Channel 2 Action News reported. MORE: Woman accused of road rage, pointing gun at officer  The eastbound side of the highway was shut down for about an hour and a half and two lanes were reopened about 5:45 p.m., Channel 2 reported. Georgia Department of Transportation officials estimate all lanes to clear by 8 p.m. The car veered into the woods about 3:45 p.m., DeKalb County fire spokesman Capt. Eric Jackson said.  The location is near Elizabeth Andrews High School in Stone Mountain. A driver in a black Altima got into an argument with the driver of a Jeep and then shot the Jeep’s driver, DeKalb police spokesman Maj. Stephen Fore told Channel 2. “When they got to this point here on Highway 78, we believe the shot was fired,” Fore said. “It struck the driver of the Jeep and he lost control and crashed the vehicle on the right side of the highway.”    Police were searching for the driver of the Altima, who they believe was the aggressor in the incident, about 6 p.m.   The other driver was taken to Grady Memorial Hospital. In other news:
  • Someone killed a Hall County mother as she walked home. Her family says the driver who hit her left the mother-of-four dying in a ditch. Elizabeth Bond, 25, allegedly hit Brenda Turpin along Gillsville Highway and took off. An acquaintance turned Bond in to police. TRENDING STORIES: SINE DIE LIVE UPDATES: Medical marijuana bill passes Georgia Senate 19 students hurt in school bus, car crash in Sandy Springs Showers possible Thursday, ahead of overnight storms In an emotional interview, Justice Turpin said 'I didn't think I would have to bury my mom. I'm only 22.' Brenda Turpin killed while walking pic.twitter.com/jnO4YoAiLY-- Chris Jose (@ChrisJoseWSB) March 30, 2017 Brenda Turpin, 41, was a mom of four. She was killed while walking home in Hall Co. The driver left the scene; charged w/ vehicular homicide pic.twitter.com/nFHbEyrKIa-- Chris Jose (@ChrisJoseWSB) March 30, 2017
  • JetBlue launches service at Hartsfield-Jackson International today, initially with only a single route but with hopes to add more. The New York-based carrier will start with five daily flights between Atlanta and Boston. Flights to New York-Kennedy, Orlando and Fort Lauderdale are planned in the future, though the airline has struggled to get its desired gate space at Hartsfield-Jackson. JetBlue started in 1999 as a discount, low-frills airline and has since grown to more than 200 aircraft flying to about 100 destinations. While maintaining a low-cost approach, JetBlue aims to distinguish itself with some extra perks, such as free unlimited snacks like Cheez-Its, Craisins and Terra gourmet potato chips, and free wi-fi. It also sells upgrades to seats with extra legroom. JetBlue has three tiers of fares: Blue, Blue Plus and Blue Flex, offering anywhere from 0 to 2 free checked bags. Blue Flex is a flexible fare class that includes expedited security screening. The airline also has an upscale class of seats called Mint on certain transcontinental and Caribbean routes. For the Atlanta-Boston route, JetBlue plans to use Airbus A320 jets with 150-seats, which don’t have Mint service.i JetBlue tried Atlanta service in 2003 but withdrew within months after bruising competition with Delta Air Lines and AirTran Airways. MORE: JetBlue starts new service at Hartsfield-Jackson