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Posted: 3:52 p.m. Tuesday, March 16, 2010
NEW YORK (AP) PepsiCo plans to
remove sugary drinks from schools worldwide, following the success of programs
in the U.S. aimed at cutting down on childhood obesity.
The company said
Tuesday it will remove full-calorie, sweetened drinks from schools in more than
200 countries by 2012, marking the first such move by a major soft drink
producer.
Both PepsiCo Inc., the world's second-biggest soft drink maker,
and No. 1 player Coca-Cola Co. adopted guidelines to stop selling sugary drinks
in U.S. schools in 2006.
The World Heart Federation has been negotiating
with soft drink makers to have them remove sugary beverages from schools for the
past year as it looks to fight a rise in childhood obesity, which can lead to
diabetes, heart problems and other ailments.
PepsiCo's move is what the
group had been seeking because it affects students through age 18, said Pekka
Puska, president of the group, a federation of heart associations from around
the world. He said he hopes other companies feel pressured to make similar
moves.
``It may be not so well known in the U.S. how intensive the
marketing of soft drinks is in so many countries,'' Puska said in an interview
from Finland. He added that developing countries such as Mexico are particularly
affected by this strong marketing.
Coca-Cola this month changed its
global sales policy to say it won't sell any of its drinks worldwide in primary
schools unless parents or school districts ask. The policy does not apply to
secondary schools. The World Heart Federation wants all drinks with added sugars
removed from schools with children through age 18.
Coca-Cola, based in
Atlanta, said in a statement Tuesday when asked if it would expand its policy to
secondary schools that it believes authorities ``should have the right to choose
what is best for their schools.''
PepsiCo's policy requires cooperation
from its bottlers, vending companies and other distributors who take the
company's products to schools worldwide. The company said it did not have exact
figures for sales in schools around the world but said they did not make up a
major portion of sales.
In primary schools, PepsiCo will sell only water,
fat-free or low-fat milk, and juice with no added sugar. In secondary schools,
it will sell those drinks along with low-calorie soft drinks, such as Diet
Pepsi. Sports drinks are permissible when they're sold to students participating
in sports or other physical activities.
In the U.S., the industry has
swapped lower-calorie options into schools to replace sugary drinks. Sales of
full-calorie soft drinks fell 95 percent in U.S. schools between fall 2004 and
fall 2009, the American Beverage Association reported last week.
The
industry voluntarily adopted guidelines in 2006 as part of an agreement with the
Alliance for a Healthier Generation, a joint initiative of former President Bill
Clinton's foundation and the American Heart Association.
Puska said
defeating childhood obesity isn't as simple as just removing sugary drinks from
schools. Students must also exercise and eat better, not just at school but at
home as well. Students should learn these habits at schools, he
said.
(Copyright 2010 by The Associated Press. All Rights
Reserved.)
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