People turn to consumer reviews to find out what other's experiences are like or what the best restaurant is.

Unfortunately, there is evidence that some online feedback is planted. 

The Better Business Bureau is warning consumers that feedback and reviews of products and services are not all they are cracked up to be and in many cases, might be misleading. 

While a great deal of online customer feedback is reliable, the BBB's Fred Elsberry says consumers should consider several things when evaluating product and company reviews. 

He says "reviewers’ names that include two or three numbers at the end are often signs of “robotic review-writing software."  In addition, some fake reviews can be spotted if the reviewer's name resembles a business or product name.

Professional writers can stack websites with positive comments about a particular company’s products or services – or negative feedback about their competitors. Because of this, the consumer review landscape is often not what it appears to be. Comments must be taken with a grain of salt, whether on retail, travel or services websites.

Elsberry says you can "cut and paste suspicious sentences into a search engine and see if it comes up on other sites." 

Elsberry adds consumer reviews that read like product descriptions in catalogs and websites are probably fake.

The best advice is read several reviews from several different sites.