Dale Cardwell is a six-time Emmy award winning investigative consumer reporter based in Atlanta. Dale has spent more than thirty years exposing business scams, political corruption and teaching viewers to become their own consumer advocate.

Dale began his television career in Hopkinsville, Kentucky and went on to serve viewers in five states. In 1995, Dale joined with WSB consumer expert Clark Howard to form the nation’s number one consumer reporting team. Clark and Dale won numerous awards for their business reporting, and under Clark’s tutelage, Dale became an expert at recognizing financial scams and determining the components that separate sound financial investments from those that are “too good to be true.”

In early 2000, WSB expanded Dale’s role to include ferreting out political corruption and taxpayer abuse. Dale’s reporting saved Georgians tens of millions of dollars, led to the jailing of some of Atlanta’s most notorious politicians, and caused others to be removed from office.

Dale left WSB in late 2007 to run for the United States Senate. He garnered nearly 25 percent of the North Georgia vote without airing a single PAC-sponsored commercial. (Dale refused all PAC and lobbyist contributions).

Today, Dale manages his multi-media company, TrustDale.  His website, TrustDale.com is a resource for thousands of consumers seeking Dale's researched and certified recommendations for top businesses providing home, family, health, and financial services. As a consumer investigator, Dale hosts TrustDale TV and TrustDale Radio each week delivering real life consumer stories and advice from industry experts.  In addition to web and broadcast, Dale is a much sought after speaker on financial and consumer protection matters. He and his wife of 26 years, Angie, a hospice nurse, make their home along with their two children in DeKalb County, Georgia.

TrustDale

3300 Northeast Expressway

Building 5

Atlanta, GA 30341

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