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Social Shopping Sharing

Social Media has turned our worlds upside down and inside out... for both customers and brands. What makes social work is something so simple but at the same time it’s a challenge for brands to achieve. The Social Share.  Sounds like the next viral video dance!

The interweb and smart phones forever changed how we buy, what we buy and where we buy. One of the new ways to shop is with your virtual entourage along. Your friends can be part of your shopping experience for seconds, a la SnapChat , or participate in in-depth discussions in Google Hangouts.  If after their real time feedback you still can’t decide, you can always create a Pinterest board, post on Instagram  or start a Facebook or Twitter conversation. Upside:  lots of opinions. Downside:  lots of opinions.

For some folks social shopping is an amazing adventure. Can’t decide if I’s really worth the extra money for the souped up camera?  You have a way to bring friends, as the marketers might say, into the purchase decision. Girlfriend, are you in a quandary about which cute dress to buy? Through a few Snapchat photos of you modeling the potential new dresses you might justify buying them all! 

If you can’t find the right ‘expert’ feedback from your family and friends, well there’s always the kindness of strangers. Odd as it seems, review sites like Yelp influence purchase from the very important, your 27th pair of black shoes to the mundane, which dryer to buy.

For others on-going opinions and reviews are a confusing maze of babble often resulting in a digital nightmare. Add to the mix input from brands and you have an over abundance of expert opinions.As Jimmy Fallon might say, “ew!”

Online and offline worlds collide in creating an important 360’ customer experience. For brands that have not built a digital community of people who will pass along reviews, photos, videos to their friends, social media is just another distribution channel. I ask you... why bother to invest resources in something that your website should accomplish?

Social Savvy Tips For Brands: It’s critical to monitor what customers and prospects are saying about their entire shopping experience from digital, in-store and of course the product. Often overlooked are hidden insights in comments on your own social platforms. With those insights gained take action beginning with thanking your customers for sharing.

Social Savvy Tip For Customers: Before you take out the plastic to make a major purchase read reviews from multiple sources. A Twitter search on a brand may turn up some interesting insights too.  So many opinions, so little time. In the end it’s up to you!

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News

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  • A 78-year-old woman and her grandson are reported missing in DeKalb County, police say. Authorities said the circumstances were 'highly suspicious.' The two were reported missing from Brookgreen Point in Decatur by their family. Blood was found inside the home when it was searched by police. The woman was identified as Millicent Williams. Her grandson has not yet been identified. A car is also missing. We have a reporter and photographer on the way to the search scene - Watch Channel 2 Action News at Noon. TRENDING STORIES: Hospital denies mother's faith-based healthcare coverage Teen charged in crash that killed recent high school graduate Police: Mother arrested after toddler found unresponsive from drug overdose
  • He underwent amazing surgery, all to have a normal life. Now a 10-year-old little boy is beating the odds after he had both of his hands replaced. Zion Harvey was only 8 years old when he became the youngest child to have a double hand transplant, NBC News reported in 2015. >> Read more trending news  Zion lost his arms and legs after contracting a dangerous infection when he was 2 years old. He then had a kidney transplant. But when he was 8, doctors were able to undergo an 11-hour hand transplant at The Children’s Hospital of Philadelphia. Since the transplant, he’s been through hours upon hours of physical therapy to learn how to use his new hands.  Two years later, doctors told the BBC that they’re amazed how well he, as well as his body, adapted to his donated hands.  Zion is able to write, feed and dress himself. He can also grip and swing a bat, the BBC reported. He is still gaining new sensations as his brain is mapping the touch senors. The BBC reported that Zion can touch his mother’s cheek and feel the touch now. Click here to read more about Zion’s recovery.
  • The nation’s highest ranking military officer said in a letter Thursday to top military officials that there will not be changes to the military’s transgender policy until after President Donald Trump sends direction to the Pentagon. >> Read more trending news 'I know there are questions about yesterday's announcement on the transgender policy by the president,' Marine Gen. Joe Dunford wrote in the message, addressed to the chiefs of the services and senior enlisted leaders, according to Politico. 'There will be no modifications to the current policy until the president's direction has been received by the secretary of defense and the secretary has issued implementation guidance.” A photo of the letter was shared on Twitter Thursday by CNN reporter Barbara Starr.
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